Digital publishing combined with Open Access publishing turn old marketing strategies on its head. Warren Adler puts the traditional book launch in the context of digital publishing: http://publishingperspectives.com/2014/11/warren-adler-book-launch-aftermath/
Stockholm University Press is currently in production of the first electronic publications (watch this space!) and we are working closely together with our authors and editorial boards to form a strategy for promoting the digital output and the Open Access model we plan to use.
By: Sofie Wennström